The bilby is a bandicoot-like creature that lives in the desert areas of Australia. It is listed as endangered for some of the usual reasons – feral cats and habitat loss.
A couple of chocolate companies in Australia make chocolate bilbies instead of chocolate bunnies for Easter, and part of the profits go to conservation campaigns. There’s a fair chance that bilbies will be saved, because at least public sympathy is with them – they have the “cute” factor. This is unfortunately not the case for less cute species.
So make sure that if you eat lots of chocolate this Easter, it’s in the shape of an Easter bilby!